Hyundai Genesis Will Target Hire Car Market, But Profits To Be Slim

Besides targeting segment competitors like the BMW 5 Series, Audi A6 and Mercedes-Benz E-Class, Hyundai’s new Genesis flagship will also be gunning for a significant slice of the premium limousine market.

With supply of the Holden Caprice - a traditional favourite of the hire car industry - set to dry up after Holden’s Elizabeth assembly plant shuts down in 2017, Hyundai will look to capitalise on demand for a new premium large sedan.

Genesis pricing has yet to be finalised, but the projection is that it will likely fall well within the $50-60k bracket, making the big sedan an attractive buy for top-end taxi operators.