Hyundai Genesis Coupe On The Ropes?

Hyundai’s next-generation Genesis Coupe may have been put on the backburner in favour of hotting-up the Korean carmaker’s regular models, if a new report proves true.

Spy photos obtained in August last year appeared to suggest that development of the new Coupe is well under-way, but according to the UK’s Autocar, Hyundai may have now shied away from the project.

Speaking with the website this week, Hyundai UK boss Tony Whitehorn described concerns over playing in the heavily scrutinised sports-car market.

“Putting a new sports car into that segment isn’t easy. It’s a big risk. I think that going into the sports car segment is a risk for the UK,” he said.

Whitehorn did not offer any detail on whether this view is shared by the company’s global management, however, and it is possible that he is alluding instead to the plan for a right-hand-drive version of the new Coupe.

Whitehorn added that the carmaker could look to build on its World Rally Championship campaigning by developing hotter versions of its i30 and i20 models.

Genesis Coupe