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Hyundai Considering Compact Crossover Photo:
2013_hyundai_ix35_se_australia_01 Photo: tmr
2013_hyundai_ix35_se_australia_04 Photo: tmr
2013_hyundai_ix35_se_australia_03 Photo: tmr
2013_hyundai_ix35_se_australia_02 Photo: tmr
2013_hyundai_ix35_se_australia_05 Photo: tmr
 
 
TMR Team | Jul, 17 2013 | 1 Comment

The boss of Hyundai's American operations John Krafcik has confirmed the company is considering a new model in the hugely popular compact crossover segment.

Speaking at an event in the US this week, Krafcik said that while Hyundai has "a bunch" of hatch and sedan models, the carmaker is under-represented in the SUV game.

In Australia, Hyundai currently offers only the small ix35 - the top-selling model in its segment - and the large new Santa Fe SUV.

"I think it is something that we have to look at," Krafcik said. "We don't have any plans. (But) it does seem like there is a lot of action in stuff below RAV4- and Tucson (ix35)-sized vehicles. A new segment is emerging."

Introducing a new compact crossover would make Hyundai a player in a market that is about to take off in Australia, with the Holden Trax and Ford EcoSport both due here soon.

But, if Hyundai does introduce a new crossover, it's unlikely to debut before 2015, when the next ix35 is expected to appear.

"Our growth potential in where we might want to put future products probably would be on the crossover side of the table," Krafcik said.

"There are no plans for that right now, (but) it seems sort of obvious. I mean, if you slice the data, that is where you would want to look."

The new model would likely share its platform with the existing i20 light hatch, which is also utilised by the overseas ix20, a compact people-mover.

 
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