The boss of Hyundai's American operations John Krafcik has confirmed the company is considering a new model in the hugely popular compact crossover segment.
Speaking at an event in the US this week, Krafcik said that while Hyundai has "a bunch" of hatch and sedan models, the carmaker is under-represented in the SUV game.
"I think it is something that we have to look at," Krafcik said. "We don't have any plans. (But) it does seem like there is a lot of action in stuff below RAV4- and Tucson (ix35)-sized vehicles. A new segment is emerging."
But, if Hyundai does introduce a new crossover, it's unlikely to debut before 2015, when the next ix35 is expected to appear.
"Our growth potential in where we might want to put future products probably would be on the crossover side of the table," Krafcik said.
"There are no plans for that right now, (but) it seems sort of obvious. I mean, if you slice the data, that is where you would want to look."