Hyundai Passes 100k Sales Milestone For First Time Photo:
Tony O'Kane | Jan, 08 2015 | 2 Comments

Hyundai has achieved a new sales record in Australia, with the Korean company notching up over 100,000 sales for 2014 - the first time it has recorded six-figure sales in a single calendar year.

Leading sales by a wide margin was the i30, which recorded 31,505 sales in 2014. In a distant second-place was the ix35 with 17,922 sales, followed by the i20 with 14,979.

The result is also enough to give Hyundai fourth place in the overall sales ranking for 2014, behind Toyota in first place, Holden in second and Mazda just ahead of Hyundai in third.

Both the i20 and ix35 were leaders in their respective segments, though the i20 only beat the Mazda2 by around 1500 sales thanks to the Mazda spending most of the year in run-out mode.

The ix35's dominance of the small SUV category was more convincing, with the closest rival being the Subaru XV with 11,539 sales.

This year may prove to be a tough one for the ix35 though, with Honda and Mazda set to debut the HR-V and the CX-3 soon.

The ix35's Japanese competitors will be stiff competition with more modern designs and competitive spec levels, and 2015 may be a close race between the three.

The Veloster, iLoad and iMax also scored second place in their respective categories, with the Veloster behind Toyota's 86 and the iLoad/iMax tailing the Toyota Hiace.

Meanwhile there was room for improvement in the Medium Passenger Car and Large SUV segments, with the i40 coming in fifth place behind the Camry, Mazda6, Passat and Mondeo, and the Santa Fe trailling the Grand Cherokee, Prado, Kluger, Territory and Captiva 7.

“Achieving 100,000+ units in 2014 is an outstanding result in the Australian market for the Hyundai brand,” said Charlie Kim, CEO Hyundai Motor Company Australia

“From humble beginnings we have grown to become one of the best performing automotive brands in the market and continue to challenge perceptions.”

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