Hyundai Appoints Ex-Lamborghini Exec To Genesis Luxury Brand

Hyundai has installed Lamborghini's former Director of Brand and Design Manfred Fitzgerald as the Senior Vice President of the Korean automaker's nascent Genesis sub-brand.

And with Hyundai positioning Genesis as a future competitor to established luxury players like Mercedes-Benz, Audi, BMW and Japanese rivals Lexus and Infiniti, Mr. Fitzgerald has a big task ahead of him.

Fitzgerald will be responsible for establishing Genesis' brand and marketing strategies, as well as overseeing "other business operations" in the company.