It may have built its fortune on 'cheap and cheerful', but Hyundai is ready to take another step toward 'state of the art' manufacturing.
The Korean giant-slayer has revealed this week that it has begun construction of a new test centre at the Nurburgring in Germany.
Construction of the $7million, 3050m² building is already well underway, and Hyundai says feedback from the facility will assist development at its existing R&D centre in Rüsselsheim, Germany.
“The new Hyundai test centre at Nürburgring is an expression of our intention to focus on improving the customer experience of our vehicles, such as ride and handling – an important consideration for European drivers," Hyundai Europe's Allan Rushforth said.
"The new centre represents a significant investment, and one we expect will significantly contribute to enhancing the perception of the Hyundai brand and our key competitive competence in Europe.”
The Hyundai-Kia group is currently the world's fifth top-selling carmaker.