Announcing the new nomenclature ahead of the Gen-F's May 15 debut, HSV's Tim Jackson said the new direction was established to avoid potential legal and marketing clashes.
“We had three basic objectives. Firstly, we needed to ensure we referenced our vehicle’s relationship with Holden’s VF," Jackson said.
"Secondly, we have a new generation vehicle so we wanted to use language that people would find easily relatable. And finally, we wanted it to be simple. GEN-F almost picked itself."
Jackson added that while details of the new HSV range won't be revealed until its May debut, some of the rumours circulating online "were on the mark".
“There has been plenty of speculation so you can expect that some of it is accurate. I am just not going to reveal what’s accurate today."
"We will reveal all on May 15, which will be approximately a month before customers will be able to see the vehicles in the showroom."
Among the more popular rumours is the the suggestion that a new supercharged V8 will star, producing more power than the 375kW offered with the 2008 W427's 7.0 litre V8.
Whatever HSV is planning, we can be certain that it will better the output of the current 325kW LS3 Gen4 V8 in the E Series range.
The Gen-F will also be the first HSV range to be developed since the death of company founder Tom Walkinshaw.