The SUV craze is slowly working its way into all market segments already occupied by traditional passenger cars, and Honda is the latest to expand its portfolio.
Previewed in a single sketch is the new Honda WR-V, which will sit below the HR-V as a sub-compact model for markets in South America.
Honda says customer research in the WR-V’s target markets suggests the sub-compact model will be a sales success, with customers seeking a “tough and urban” SUV design.
Respondents were also said to enjoy active lifestyles, while preferring smaller SUV models. The WR-V name stands for “Winsome Runabout Vehicle”.
The sketch suggest the production version will share at least some of its outward appearance with the larger HR-V, along with Honda’s other small cars - such as the City.
Styling appears to be skewed toward a younger audience, with a more aggressive design than that of the HR-V. While the two will not compete, a similar approach was taken by Audi with the design of its youth-oriented compact Q2 SUV.
The all-new model is set to make its global debut at the Sao Paulo Motor Show next month.
Australian customers who like the look and the idea of a Honda WR-V will have to get busy writing to the Japanese carmaker, as the model is destined only for South America at this stage.
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