Honda Oz Looking To New Models, Renewed Supply For Big Sales Boost

Honda Australia is hoping to lift sales as high as 50,000 units this year, representing a nearly 40 percent improvement on its 35,812 sales in 2012.

Key to this ambition is Honda Australia’s return to full supply capability from Thailand, with sales last year affected by the 2011 Thai flood disaster. 

The launch of several new models will also contribute to the sales push, among them the recently launched 2013 CR-V and this week’s Jazz Hybrid debut.

In April, Honda will introduce its first Australian diesel offering with a new Civic Hatch variant, followed mid-year by a refreshed CR-Z hybrid and all-new Accord sedan. 

The carmaker's official target for 2013 is 45,000 units, but local sales and marketing boss Stephen Collins believes a higher figure is within reach. 

“We will be reviewing this target throughout the year, and will be pushing as we go to get that figure closer to 50,000,” Mr Collins said.

CR-Z Facelift