Honda: Forget Targets, Let’s Dream – New CEO Hachigo

Hmm, we might have heard a version of this before, but Honda’s new CEO, Takahiro Hachigo, not yet a month in the chair, wants the company to focus on developing “products that carry dreams”.

In other words: inspiring, more exciting cars. (Which is not something, in latter years, Honda can be widely accused of.)  

Speaking at his first news conference, Hachigo also said Honda will be open to “alliances and joint ventures” with rival carmakers to share the cost of developing next-gen technologies.

“I plan to create a new Honda,” he said.

He also scotched his predecessor Takanobu Ito’s ambitious target of selling six million vehicles globally by 2017.

“Rather than focusing on numbers, it is important to come up with products that carry dreams and satisfy our customers,” he said. “We will focus on the development of innovative products.”