Honda has revealed this week that its premium Accord Euro sedan will be discontinued globally in 2015, with no direct replacement planned.
Speaking with TMR today, Honda Australia Director Stephen Collins confirmed that local sales of the Accord Euro will end sometime in mid-2015.
“February next year will be the final month of production for Australia,” Mr Collins said.
The news follows speculation earlier in the year, and as far back as 2012, that the Euro was not long for this world.
Today’s announcement marks the first official word of its demise, however.
“We’ve sold over 60,000 Accord Euro cars across the two generations, so the two-Accord strategy has worked really well for us,” Mr Collins said.
“The fact is that because the Euro was not sold in the US at all, the lead market was primarily Europe and that segment is declining, so ultimately that led to this global decision.”
It should be noted that while the Accord Euro was sold in the US as the Acura TSX, that model has since been replaced by a North America-only model, further diminishing the case for a new Accord Euro.
Mr Collins said Honda Australia will concentrate on the latest generation of the regular ‘wide-body’ Accord, which launched in Australia early last year.
The new Accord’s debut saw the large sedan introduce a number of key new technologies and a more premium cabin, hinting that Honda had already begun to prepare the market for the Euro’s retirement.
In our launch review last year, TMR wrote: “Honda has upped the ante with its Accord, and delivered a car that’s substantially quieter, more luxurious, more comfortable and more refined than the current model.”
But, despite the new Accord’s improvements, the loss of its more sharply styled Euro companion is bound to upset a few loyal fans.
“We were very unique in the world in selling two Accords in the same market, but it was hugely successful for a time,” Mr Collins said.
“To be honest, we’re a bit disappointed in the global decision for it to be discontinued,” he added. “If we had our way, we would definitely be continuing down that track.”
Will we see a specific replacement for the Euro in the future, to again act as part of a two-Accord strategy?
“They’ve launched the Acura TLX in the US, but that’s left-hand drive only,” Mr Collins told TMR.
“There was some speculation that this could be the Euro replacement, but it’s definitely not.”
Likewise, there remains no plan to give the Acura brand a wider launch, meaning that a global assault on Japanese luxury rivals Lexus and Infiniti is no closer.
Honda is also known to have ruled out the Chinese-market Spirior as a replacement, despite its similar styling and premium intent.
The Accord Euro had its best year in 2005 with around 10,000 sales, with the following years averaging around 6000 annually.
But, as the current second-generation model grows older, its sales have begun to drop off. Last year saw figures fall to just 1834 by December, and just 582 have been sold year-to-date in 2014.
Buyers could be in for good deals over the coming months, however, with the Euro likely to be a good bargaining option at the dealer before its retirement.
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