Honda Australia has given its CR-V VTi-S variant a pricing haircut to sharpen its appeal, snipping $1000 off the pricetags of both the VTi-S 2WD and VTi-S AWD.
Now sitting at $32,290 for the 2WD model and $35,290 for the AWD, the mid-range CR-V is now priced slightly lower than the segment-leading CX-5 Maxx Sport, which retails for $32,790 in 2WD form and $35,790 as an AWD.
However, Kia's Sportage offers a larger price advantage with the Sportage Si Premium 2WD retailing at $29,990 and the Sportage SLi AWD priced at $34,990.
2015 sales figures for the CR-V have it controlling just 6.7 percent of the total midsize SUV market, putting it on equal pegging with the Sportage and trailing just behind the Mitsubishi Outlander and Jeep Cherokee.
Will buyers respond to the CR-V VTi-S' $1000 discount? Time will tell, but with CR-V sales year-to-date currently down by over 15 percent against the same period last year, Honda is most certainly banking on a sales boost to be delivered.
The entry-level VTi and top-grade VTi-L models are unaffected by the price adjustment, and equipment levels for all CR-V variants remain the same.
- CR-V VTi 2WD manual: $27,490
- CR-V VTi 2WD auto: $29,790
- CR-V VTi AWD auto: $32,790
- CR-V VTi-S 2WD auto: $32,290
- CR-V VTi-S AWD auto:$35,290
- CR-V VTi-L 2WD auto: $39,290
- CR-V VTi-L AWD auto: $42,290
- CR-V VTi-L AWD ADAS auto: $45,790
- Premium paint: $575
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