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Honda CR-Z Washes Out Of Australian Market Photo:
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Tony O'Kane | Jan, 28 2015 | 4 Comments

After less than four years on sale in Australia, Honda has pulled the CR-Z hybrid hot hatch out of its showrooms.

Sales of the CR-Z have been lacklustre, to say the least. In 2014 just 86 of them found buyers while only 58 were sold in 2013.

Its first full year on sale was its best, with 370 sold in 2012. Unfortunately, the CR-Z wasn't able to sustain that momentum.

Take away the Peugeot 207CC, 308CC and Volvo C70, and the CR-Z was the lowest-selling vehicle in its segment last year. Clearly, the CR-Z's promise of entertaining dynamics and low fuel consumption failed to resonate with Australian buyers.

And we're not the only ones who failed to fall in love with the CR-Z either. Honda Europe decided to withdraw the CR-Z from sale roughly a year ago, citing poor sales.

A $38,490 retail price didn't help either, thanks to plenty of competition from similarly-priced - but significantly faster - hot hatch rivals.

Joining the CR-Z on the chopping block are the Civic sedan hybrid and Jazz Hybrid (below). The latter will be replaced with a new-generation model, though precise timing has yet to be announced.

The slow-selling Civic Hybrid, however, may not see a successor.

With the CR-Z, Civic Hybrid and Jazz Hybrid gone (and the Insight having long since departed), Honda Australia finds itself without any hybrid products in its official line up.

That will be rectified before the middle of this year, with the Accord Hybrid expected to launch in the second quarter.

The Jazz Hybrid will likely join the range later in 2015, and the NSX hybrid supercar will become Honda's performance and technology flagship in 2016.

MORE: Honda News and Reviews

 
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