Holden’s push to win the hearts and minds of Australian buyers is kicking goals this week, with the announcement of the first winner in its ‘Home Ground Advantage’ community campaign.
Introduced in November, the program promises $5 million in grants for grassroots sporting clubs over the next 10 years.
Queensland’s Maryborough Bears are the first club to benefit from a Holden funds injection, landing $100,000 to foster the recruitment of female members.
“With a shortage of resources and no funding for adequate facilities, over the years we’ve seen our female club members dwindle,” Mayborough Bears Vice President, Jason O’Brien, said.
“We’re currently down to our last two female players, with a lack of privacy in the sheds a major contributor to this.”
Bears Vice President, Jason O’Brien, said the funds will go towards new separate change rooms and other club facilities that will be open to local schools and community groups.
The Bears beat out 1600 other clubs and groups to become the Home Ground Advantage program’s biggest first round winner, although other clubs secured smaller grants.
Among them were the Blackwoods Football Club and Brimbank Rugby Union Clubs in Victoria, along with the Burnie Basketball Association in Tasmania, the Fletcher FC Saints in NSW and 14 other clubs around Australia.
Entries for the next round will open on June 1.
Most grants will be made up of amounts up to $10,000, although each round will see one project awarded a grant of up to $100,000.