Holden's Adra SUV Concept Revealed Photo:
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Mike Stevens | Feb, 05 2014 | 4 Comments


GM’s Chevrolet arm has revealed its new Adra concept at this week’s Delhi Auto Expo, on the heel of today’s last-minute teaser image.

Armchair experts might spot a dash of Kia Soul, a hint of Ford Kuga and perhaps a pinch of Skoda, but in many ways, the Adra is an Australian affair.

Developed jointly with GM’s increasingly important Indian arm, the Adra is partly a product of Holden’s shrinking workforce - namely the design and development office that is expected to outlast the company’s retiring production branch.

“Traditionally, work that took place in Australia would be seen on Australian roads. That’s no longer how we operate,” said Mike Simcoe, former Holden design boss and now global director of GM’s styling.

“Today, GM designers work on global programs, the majority of which are for international markets and Adra is a perfect example of this.”

Holden took care of the construction and fabrication of the concept, while GM India managed the bulk of its design.

Holden designers and engineers have previously been involved with the Chevrolet Camaro, the Cruze hatch and the initial concept of the Barina/Aveo RS - among others.

“Holden’s design capabilities are recognised worldwide,” Simcoe said.

“They have a reputation for being a mature and highly experienced design centre with incredible scope including creative design, clay modelling, animation, colour and trim and fabrication.”

But, like the Camaro, we shouldn’t expect to see the Adra in Australian showrooms.

For now, the compact is merely a concept, but even in production form the Adra would likely not find a place in the Holden line-up.

As a ‘sub-light’ SUV, the Adra is around 200mm shorter than the already small 4278mm Holden Trax, making it more suited to India’s densely populated urban centres.

GM has yet to reveal powertrains for the Adra, although reports out of India point to a 1.3 litre diesel engine.

(Live photos via MotorBeam.com)
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