CHEVROLET ADRA REVEALED
Developed jointly with GM’s increasingly important Indian arm, the Adra is partly a product of Holden’s shrinking workforce - namely the design and development office that is expected to outlast the company’s retiring production branch.
“Traditionally, work that took place in Australia would be seen on Australian roads. That’s no longer how we operate,” said Mike Simcoe, former Holden design boss and now global director of GM’s styling.
“Today, GM designers work on global programs, the majority of which are for international markets and Adra is a perfect example of this.”
Holden took care of the construction and fabrication of the concept, while GM India managed the bulk of its design.
“Holden’s design capabilities are recognised worldwide,” Simcoe said.
“They have a reputation for being a mature and highly experienced design centre with incredible scope including creative design, clay modelling, animation, colour and trim and fabrication.”
But, like the Camaro, we shouldn’t expect to see the Adra in Australian showrooms.
For now, the compact is merely a concept, but even in production form the Adra would likely not find a place in the Holden line-up.
As a ‘sub-light’ SUV, the Adra is around 200mm shorter than the already small 4278mm Holden Trax, making it more suited to India’s densely populated urban centres.
GM has yet to reveal powertrains for the Adra, although reports out of India point to a 1.3 litre diesel engine.