Pricing for Holden's version of the Chevrolet Volt has yet to be revealed, but as a unique and premium offering, we can likely expect it to come close to the Caprice's $61,990 starting point.
As a low-production plug-in hybrid already on sale in North America and Europe (as the Opel Ampera), costs on the Volt are high and profits are limited.
It's not a situation unique to the Volt - the Nissan Leaf and Mitsubishi's i-MiEV are in the boat. The technology is new, expensive and, for now, the domain of early adopters. But that's quickly changing.
Thanks to increased and improved production, Mitsubishi Australia has already managed to slash nearly $15,000 from the price of its i-MiEV electric vehicle.
For its size, it's still an incredibly expensive car - but packing the technology that it does, it's a significant step forward.
When the next-generation Volt hits international showrooms, technology advanced and growing customer demand is expected to make the vehicle considerably more affordable.
Speaking with British magazine Autocar this week, Opel CEO Nick Reilly said that while there is "an education job to do" on the market, buyers are quickly coming to understand the new technology.
“We hope that this first car will establish itself as a market leader, and we’ll be able to capitalise on that with a cheaper, more expressively designed second generation model,” Reilly said.
In the case of the Opel and Vauxhall versions, purchase price for the second generation will also be improved by shifting production to European assembly lines.
While Australian models will likely continue to come from Detroit, the lightened load should help Australian prices. For now though, the Holden Volt will likely remain the choice of green-keen fleets and cashed-up early adopters.
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