Holden Kicks Off Customer Council In Push For Greater Satisfaction

Holden has taken a new step in its bid to build and maintain customer loyalty, launching a new Customer Council and VIP Experience program this week.

Dubbed “the only program of its kind” in the Australian automotive landscape, the inaugural Customer Council saw ten Holden owners assemble in Melbourne to meet with brand executives.

Holden’s boss of Aftersales, Michael Filazzola, said that the program, which also included a tour of Holden’s design centre and Lang Lang proving ground, is intended to both thank customers and gain crucial feedback as the company is transformed into a full-import brand over the coming years.

“As part of the Customer Council, we held a detailed question and answer session where we had an honest and detailed discussion about our products, customer service and plans for the future,” Mr Filazzola said.

“The feedback we received is invaluable as we continue to strengthen our customer experience and product portfolio. This is just the first of many Customer Councils to come.”

to its local line-up over the coming years.

Whether the addition of the more ‘premium’ brand’s offerings to the Holden range will be enough to help it steal back Australia’s sales crown, however, remains to be seen.

With Toyota also set to close to its Australian manufacturing operations in the coming years, that 2020 crown could be anybody’s - perhaps even Hyundai’s.