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Holden Celebrates 100,000th Cruze At Elizabeth Plant Photo:
 
 
Trevor Collett | Nov, 27 2014 | 14 Comments

Holden employees at the Elizabeth plant in South Australia yesterday put the finishing touches on the carmaker’s 100,000th locally-built Cruze small car.

The milestone model was an SRi Z-Series hatch with a ‘red hot’ paint finish, bound for Canberra’s Commonwealth Motors Holden dealer in Phillip.

It’s taken around 3.5 years to reach the 100,000 mark for the Cruze in local production, with the first example rolling off the Elizabeth assembly line in March 2011.

The hatch was perhaps a deliberate choice for Holden as its milestone model, as the sibling to the existing small sedan was designed by Holden at its Port Melbourne facility and is now sold in 118 countries.

Holden Executive Director of Manufacturing, Richard Phillips, said the 100,000th Cruze was a significant milestone for the company as the only small car currently manufactured in Australia.

“The Cruze competes in the most hotly-contested segment of the most competitive car market in the world, but it’s the only small car made here in Australia - that’s something we’re very proud of,” Mr Phillips said.

“Small car buyers get incredible value with a Cruze, as well as outstanding quality. We put a huge emphasis on build quality for our customers and our internal measures show we are currently building the best-quality cars to ever roll out of this factory.”

The 100,000th locally-built Cruze comes off the heels of the model’s three-millionth sale in the global market, with the former milestone chalked-up in August.

In Australia, sales of the Cruze have eased since Holden announced its intention to depart the local manufacturing scene in 2017.

The model held 10.2 percent of the small car market under $40,000 last year, but that figure slid to 8.0 percent this year with sales down 26 percent year-to-date to the end of October.

An updated and much improved Cruze was launched last year, featuring plenty of input from Holden’s local engineers.

Holden is tipped to continue Cruze production at Elizabeth until at least the end of 2016, shifting to an updated model sometime in 2015.

MORE: 2014 Holden Cruze Z-Series And SRi Z-Series Models On Sale
MORE News & Reviews:
Holden | Cruze | Small Cars

 
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