Holden vs Chevrolet: Holden Badge Will Go, Holden Badge Will Stay

What Next for Holden?
Tim O'Brien, Mike Stevens

Rumours, innuendo, and conflicting opinion on Holden's future is easy to find. So easy, in fact, that Holden has put its head above the parapet to launch a counter offensive. 

In the week before Christmas, it launched a new advertising campaign that promised buyers: "we're here to stay".

The message to a miffed Australian community, so sayeth Holden Director of Marketing, Philip Brook, is that "Holden Dealers are open for business and the Holden brand is here to stay".

Outgoing MD MIke Devereux sang from the same hymn book: "The Holden brand is here to stay. I can rule out today any change to the Holden brand".

So the Holden brand is safe. But is it?

Tim O'Brien, Mike Stevens

What are your views? Tell us whether you think the Holden badge will go, or will stay.