Now, Rolls-Royce design chief Giles Taylor has confirmed that his team is sketching out concepts for the potential new model.
It’s early stages, however, with Taylor telling British magazine Autocar this week that the team is strictly assessing the project’s viability, not yet “grappling with three dimensions and proportions”.
Taylor also made clear that any Rolls-Royce SUV would be “a proper SUV” - something along the lines of a shooting brake, rather than “a crossover with a sloping roof”.
“I’m interested in function and functionality. I’m looking to create a properly functional vehicle,” Taylor said.
If approved for production, the Rolls-Royce SUV would do much to build the company’s volume and appeal in the Chinese market, which is becoming ever more important to the BMW-owned British marque.
It is the global popularity of SUV models, and the booming Chinese market in particular, that has moved many carmakers to introduce more high-riding options, including those not previously known for playing in the segment.
As for the Rolls-Royce SUV, we could see a debut sometime in 2017, possibly introducing a new evolution of the company’s familiar styling language.
TOP image: Rolls-Royce SUV, rendered by German group Atelier-Valdeig.