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High-Riding Rolls-Royce Would Be 'A Proper SUV', Designer Says Photo:
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Mike Stevens | May, 14 2014 | 0 Comments

It has been known for some time that Rolls-Royce is considering the introduction of a big new SUV model that would take on Bentley’s already confirmed 2016 offering.

Now, Rolls-Royce design chief Giles Taylor has confirmed that his team is sketching out concepts for the potential new model.

It’s early stages, however, with Taylor telling British magazine Autocar this week that the team is strictly assessing the project’s viability, not yet “grappling with three dimensions and proportions”.

Taylor also made clear that any Rolls-Royce SUV would be “a proper SUV” - something along the lines of a shooting brake, rather than “a crossover with a sloping roof”.

“I’m interested in function and functionality. I’m looking to create a properly functional vehicle,” Taylor said.

If approved for production, the Rolls-Royce SUV would do much to build the company’s volume and appeal in the Chinese market, which is becoming ever more important to the BMW-owned British marque.

It is the global popularity of SUV models, and the booming Chinese market in particular, that has moved many carmakers to introduce more high-riding options, including those not previously known for playing in the segment.

Porsche now offers its Cayenne and Macan models, and Bentley’s coming SUV is expected to be followed by a production debut for the Lamborghini Urus concept.

Likewise, Aston Martin is believed to be moving closer to launching an SUV model, and a big new BMW - the X7 - will appear in the next year or so.

As for the Rolls-Royce SUV, we could see a debut sometime in 2017, possibly introducing a new evolution of the company’s familiar styling language.

TOP image: Rolls-Royce SUV, rendered by German group Atelier-Valdeig.

MORE: Rolls-Royce News and Reviews

 
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