Rumours of a then-unnamed Chinese buyer surfaced last week, but any deal was expected to include Chrysler, Dodge, RAM and Fiat - along with Jeep.
Representatives from FCA were said to have met with counterparts from Great Wall in China this month, but a statement from FCA denies any meeting took place.
However, Great Wall's public declaration that it is interested in the Jeep brand confirms the Chinese carmaker is at least keen to schedule a meeting.
Chinese authorities are said to be pushing for a greater expansion into overseas markets from its local carmakers, and Jeep could represent the 4WD, off-road enthusiast segment - a market not currently occupied by Chinese brands on any grand scale.
Great Wall President Wang Fengying has reportedly reached out to FCA to see if a deal can be done.
FCA was rumoured to be interested (potentially, at least) in a sale inclusive of all its brands except Alfa Romeo and Maserati, so an insistence by Great Wall that Jeep be seperated from the rest could kill off any future deal.
Upon learning of Great Wall's interest in Jeep, FCA released a statement.
“In response to market rumours regarding a potential interest of Great Wall Motors in the Jeep brand, Fiat Chrysler Automobiles confirmed that it has not been approached by Great Wall Motors in connection with the Jeep brand or any other matter relating to its business,” the statement said.
While declaring that no meeting or negotiation has yet taken place, FCA did not use the statement to rule out a sale of Jeep or any other of its brands to Great Wall.
If Great Wall cannot be persuaded to take five of FCA's brands as a job lot, FCA boss Sergio Marchionne's comments earlier this year that Jeep's seperation from the rest of the FCA pack was a possibility could still leave the door open. Watch this space.
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