US industry paper Automotive News reports GM has responded to falling sales by offering US$3500 cash-back, among other initiatives, making the Malibu America’s ‘hottest deal’ (according to a local market analysis).
But thoughts may have already turned to the next model, with GM taking the unusual step of talking-up the next Malibu way ahead of its debut.
Rumours suggest GM will fast-track the new model, with a revised on-sale date bringing the next Malibu’s debut forward to around 12 months from now.
"We've got our act together here on the midsize segment," GM’s product development chief, Mark Reuss, said during a preview of the new model in October.
"When is the last time you saw a [midsized] car this distinctive and this dramatic from General Motors?"
Mr Reuss added the new Malibu would feature "ground-breaking design but also ground-breaking technology”, and his enthusiasm has now been matched by GM global design boss Ed Welburn.
Welburn called the new Malibu a “significant statement [with a] very passionate design”.
GM CFO Chuck Stevens said the new model would be more profitable as well, as the future Malibu and small-sized Cruze models would be cheaper to build.
Industry analysts have criticised the current Malibu’s launch strategy as a possible reason for its 'bumpy' sales chart, which saw the Eco variant launched six months ahead of the volume-selling petrol model.
In Australia, Holden sold 123 Malibu sedans last month representing a drop of 26.8 percent over November last year.
Unlike the US however, the entire medium segment under $60,000 in Australia is down around 13 percent on last year.
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