German carmaker Borgward is back - or at least it will be soon, with plans to relaunch the brand at the Geneva Motor Show.
The company has not been seen on the world stage since 1961, but describes itself as “one of Germany’s largest and most successful car manufacturers of its time”.
Founded by Carl F.W. Borgward in 1919, the carmaker built cars, buses and trucks, along with boats, electric cars and even helicopters.
And now Carl’s grandson and president of Borgward, Christian Borgward, along with business partner Karlheinz L. Knöss plan to revive the brand; perhaps through a return to building cars.
"We began shaping and designing the future of Borgward nearly ten years ago and are now ready for the next step,” Mr Knöss said.
“Incorporating the values and cutting-edge technologies that Borgward stood for, combined with our ambition, drive and commitment to succeed, I believe we are now perfectly placed to open up this new chapter in Borgward's history.”
All will be revealed at the Geneva Motor Show next month, but Borgward is keeping mum on exactly what we can expect.
The teaser video (below) shows a silhouette of what may be Borgward’s comeback model, outlining a shape that would not have looked out of place back in 1961.
A logo from the carmaker's website (top of page) might provide more clues.
Stay tuned to TMR for more.