One brief teaser was all Hyundai offered, but now the covers have come off the Genesis New York Concept, revealing much more about the future 3 Series rival.
In concept form the svelte four door offers a look into Genesis’ future styling direction, with the New York Concept featuring a long bonnet and cab-rearward stance that terminates in a short boot surface, emphasising the vehicle’s rear wheel drive dynamics.
Deeply sculpted body sides, and integrated front guard vents are complemented by integrated door handles, slimline mirrors, and huge alloy wheels, framed at each end by slim head and tail lights that extend into the bodysides and pick up the main character line.
A unique Ceramic Blue exterior, set against copper coloured bumper and sill inlays completes the concept’s modern luxury ethos.
Under the bonnet lies a hybrid powertrain with a combined 180kW and 353Nm of torque from a 2.0 litre GDi four-cylinder engine, coupled to an eight-speed automatic transmission.
Inside the New York Concept features an enormous 21-inch horizontally oriented floating curved screen, providing instrumentation and infotainment in one sweeping expanse, complemented by a set of traditional analog gauges in front of the driver.
The aluminium-framed 4K display comes courtesy of LG Electronics, and offers single and multi-touch menu navigation, handwriting recognition, and 3D gesture control allowing the operator to “throw over” content to customise the screen layout.
A combination of leather, suede, aluminium, and stainless steel makes up the interior space, with a sweeping centre console that runs from front to rear, dividing the four-passenger cabin.
While the New York Concept provides only a loose glimpse of what Hyundai has in store for its upcoming G70 midsize sedan, the meticulous attention to detail shows how serious Hyundai’s new luxury brand is about tackling established competitors.
By blending connected technologies with traditional luxury elements, wrapped in standout styling, Genesis doesn’t appear to be making idle threats to its established competitors.
While Hyundai is remaining tight-lipped about where the G70 is headed, expect a similar styling direction, but with a more conventional interior. While the concept's hybrid powerplant is likely to make it through to production, a range of traditional four and six-cylinder petrol engines will also join the range.
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