Up and coming prestige brand Genesis, the luxury arm of Hyundai, has revealed its first SUV concept, destined to become a much-needed production reality as well as previewing an advanced plug-in hydrogen fuel cell which will form part of the brand’s future strategy.
Called the GV80 Concept - and likely to keep the GV80 name into production - the large SUV is set to rival vehicles like the Mercedes-Benz GLE when it reaches showrooms before the end of the decade.
The GV80 Concept also previews the next stage of Genesis’ Athletic Elegance' styling language. A new five-point grille and integrated lower intake takes the place of the current Genesis hexagonal frontal theme, bordered by a pair of slim horizontal LED headlights at each side.
To emphasise the GV80’s size, a crisp feature line flows up from the sides of the grille and extends in an uninterrupted sweep from front to rear. Beneath that, subtle wheel arch blisters hint at the GV80’s all-road ability, underscored by a solid sill panel for a strong look.
"The GV80 Concept is a SUV that alludes to the confidence and evolution of the Genesis brand - its design is timeless, with an understated yet dynamic overall surface 2 complexity," explained, Luc Donkerwolke, head of Genesis design.
"These are all characteristics that embody Genesis products and delicately reflect distinctive elements, which you'll continue to see in future models from our brand."
The concept rides on 23-inch alloy wheels to complete its dramatic exterior look.
Inside, the cabin is minimalist in its design, dominated by a massive 22-inch curved OLED screen that sits atop the dashboard.
The concept features little in the way of switchgear, which is a major departure from the current Genesis range which misses out on a computer-style interface like rival German premium brands offer.
Genesis hasn’t gone into detail about the plug-in hydrogen fuel cell that powers the GV80 concept, however Hyundai’s previous fuel cell experience includes the ix35 Fuel Cell, as well as the FE Fuel Cell Concept from this year’s Geneva Motor Show.
The eventual production Version of the GV80 is likely to borrow its engines from the G80 sedan that is available with either a 3.3-litre twin-turbo petrol V6 or 5.0-litre V8; although Australians miss out on both engines in lieu of a naturally aspirated 3.8-litre V6 for the time being.
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