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Former Nissan VP Andy Palmer Appointed Aston Martin CEO Photo:
 
 
Trevor Collett | Sep, 03 2014 | 0 Comments

Nissan Chief Planning Officer Andy Palmer has jumped ship to become the new boss of British marque Aston Martin.

The move makes Palmer the second top-ranking Nissan executive to leave in recent months, with former Infiniti boss Johan de Nysschen departing for Cadillac in July.

Mr Palmer has been recognised as one of the ‘voices’ of Nissan for some time, and most recently acted as interim Infiniti boss.

Aston Martin said in a statement today that Palmer will “lead the company in its next phase of technology and product creation”, but he has a few loose ends to tie up with Nissan first.

Following a brief transition period, Palmer “will assume operational responsibility for all aspects of the business”.

Palmer, 51, has worked in the automotive industry for 35 years in various roles involving engineering, management and business operations.

Palmer joined Nissan in 1991, after serving with Austin Rover for five years prior.

Nissan IDx Concepts - which Palmer famously referred to as Nissan's answer to the Toyota 86 / Subaru BRZ "midlife crisis cars"
Nissan IDx Concepts - which Palmer famously referred to as Nissan's answer to the Toyota 86 / Subaru BRZ "midlife crisis cars"

From there, he rose to be named the world’s third most influential Chief Marketing Officer in 2012 behind counterparts at Apple and Samsung.

“We’re delighted that Andy will join us as our new CEO at this important time at Aston Martin,” the carmaker said in a statement.

“Andy’s wealth of experience on the global automotive stage in marketing and sales, engineering and technology, and luxury and brand management will be instrumental in taking Aston Martin forward through its most significant and ambitious period of investment to date.”

Exactly how Mr Palmer will influence Aston’s future direction remains to be seen, but all eyes will be on Palmer and the British carmaker awaiting their first move.

The move could also represent a step toward a Daimler acquisition of Aston Martin, with the German company already engaged in a close relationship with Palmer's former employer Renault Nissan.

Palmer’s position at Nissan will be filled by former Renault product planning boss Philippe Klein, starting later this month.

MORE: Aston Martin News and Reviews

 
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