The 3.5 litre twin-turbo V6 engine has been fitted to a Riley Technologies Daytona prototype and will be raced for the first time by Michael Shank Racing.
The prototype was designed by Ford production designer Garen Nicoghosian and features styling cues from Ford’s road-going cars, such as the oval grille.
Ford Racing’s aerodynamics department has also played a hand in the cars development, with design support from chief aerodynamicist Bernie Marcus.
"At Ford Racing, we really put great emphasis on racing production-based vehicles as well as production-based technologies," Ford Racing Director Jamie Allison said.
"We're proud to bring a V6 EcoBoost engine to the United SportsCar Championship in a field of competitive V8-powered entries. This EcoBoost-powered car is obviously adapted for racing applications, but ultimately we're running what we're selling and selling what we're running."
The ‘Blue Oval’ obviously has faith in the new EcoBoost race engine, with a lap-record attempt scheduled for the prototype on October 9 at the famous Daytona circuit.
The Shank Racing team will attempt to beat the 210.364 MPH (337km/h) average lap set in 1987 by NASCAR champion Bill Elliott.
The 2014 Rolex 24 at Daytona will be run on January 25 and 26 next year, after which the EcoBoost-powered prototype will compete in the entire 12-round United SportsCar Championship series.