Ford Spreading Driver-Assist Tech Across Range To ‘Calm’ Younger Drivers

Ford will dramatically boost the availability of advanced driver-assist safety systems across its line-up over the next five years, the company revealed today.

The news ties into the results of a study, commissioned by Ford, which found that young American motorists fear the dangerous behavior of other motorists “more than death, public speaking and spiders”.

And, while visualising everyone naked might help with public speaking, young people - often referred to as Milennials, Generations Y and Z, and Digital Natives - are increasingly convinced that more assistance technologies will calm their nerves when driving.

Blind-spot monitoring, adaptive cruise control, lane-keeping systems and autonomous emergency braking figure among the technologies designed to reduce the potential for a serious accident on the road, but a significant number of survey respondents also highlighted a preference for new vehicles that are equipped with advanced parking assistance systems.

FORD NEWS & REVIEWS