Ford Oz Accelerating New Model Launches, Ramping Up Marketing Spend

• New models for 2014/15: Focus and Falcon updates, new Mondeo, Mustang and Everest
• Hiring 20-strong marketing and sales team for coming model blitz
• Expects to field 1500 employees in engineering and design alone
• Helping workers transition to new roles inside and outside of Ford Australia business
• Working with suppliers to find new opportunities with Ford globally

Ford says it is working to rapidly transform from manufacturer to full-range importer, ahead of the 2016 shutdown of its Australian production facilities.

In a release today, the company confirmed plans to roll out a number of refreshes and new models by 2015 - including some previously expected in 2016.

Among those 2015 launches will be the new Mustang, along with the Everest 4WD that has so far been shown only in concept form.