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Ford: New Everest A Class Leader In Tech And Performance

Ford executives would reveal little about the new Everest’s Australian specifications at its unveiling event in China this week, but we did glean one detail: this is the 4WD SUV that Ford customers have been asking for. Speaking at the global unv


Ford executives would reveal little about the new Everest’s Australian specifications at its unveiling event in China this week, but we did glean one detail: this is the 4WD SUV that Ford customers have been asking for.

Speaking at the global unveiling of the new Everest, which is largely identical to the concept revealed last year, Ford’s David French told TMR that customer feedback played a major and ongoing role in the new SUV’s development.

That’s no small thing - detailed buyer input is less common in new model development than some might think (despite the importance manufacturers attach to customer satisfaction).

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