In a first for the carmaker, Ford Australia has launched a special 'pre-order' website for the new Mustang ahead of its late 2015 launch.
Ford says the move comes in response to unprecedented demand, with more than 15,000 expressions of interest lodged since news of the Mustang’s coming first surfaced earlier this year.
Launching over the weekend, the website has already recorded 1200 orders, with half of those putting down a deposit.
“The Mustang is drawing people to Ford well in advance of its arrival, and we’ve reacted quickly to find a way to communicate with these new potential owners,” Ford Australia boss chief Bob Graziano said.
“With more and more customers coming forward each week, this new pre-ordering system will allow us to plan and cater to their specific requests from the outset.”
The launch of a pre-order website shadows a path taken by Subaru in the lead-up to the release of its BRZ coupe and WRX sedan models. (The BRZ website also allowed buyers to complete the purchase online.)
But, while the Subaru site was available to the general public, Ford’s pre-order website can only be accessed by dealers - meaning that interested buyers must still contact or visit a Ford showroom.
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