Ford’s Mustang is a sellout success in Australia before a single car has hit a local showroom. The first customer cars are on their way however, arriving at Melbourne’s Appleton Dock from today.
Ford Australia is holding a pre-order bank for the Mustang that now stretches to 4000 cars, with more than 80 percent paid deposits - that number accounts for Australia’s entire 2016 allocation.
“We are simply overwhelmed and humbled by the reception to Mustang thus far, which is probably our closest equivalent to the Beatles first trip to Australia,” Ford President and CEO, Graeme Whickman said.
“The Mustang also punctuates a landmark year for Ford where we launched a huge number of new vehicles – including the Australian-designed and developed Everest SUV and Ranger – while investing more locally than any other automaker with more than $300 million in R&D alone.”
Demand for this generation of Mustang, the first to be made available globally as part of the company’s One Ford plan, has so far exceeded expectations. Despite going on sale in 2014 in the United States, right-hand-drive production has only recently commenced for markets like Australia and the United Kingdom
While the Mustang range starts from $44,490 for the 2.3 litre EcoBoost four-cylinder turbo coupe, most of the initial interest has been for the V8 powered GT models, making up 86 percent of pre-orders.
Ford expects that once initial demand has been met, EcoBoost sales will pick up, particularly with buyers looking to keep an eye on fuel economy, while still enjoying bristling turbo performance.
Similarly, the coupe leads the order tally with 88 percent of buyers choosing the fastback over the convertible.
“Our Mustang story has been one of the core vehicles in all our activities this year as a halo for the brand.” Mr Whickman said.
“We put a Mustang Convertible on top of one of the key buildings in Circular Quay in Sydney next to the Sydney Opera House for New Year’s eve celebrations and the images of that car went around the world.”
After announcing Mustang pricing earlier this year (see the full details here), Ford Australia received 20,000 expressions of interest from people wanting more information about the Mustang.
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