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Ford Mondeo Vignale Concept Previews New Premium Sub Brand Photo:
 
 
Trevor Collett | Sep, 06 2013 | 6 Comments

Ford has unveiled a new concept based on its latest Mondeo range, previewing a new luxury-focused trim line in the European market.

The Mondeo Vignale (pronounced ‘Vin-ya-lay’; glad we could clear that up) is designed to show potential customers some of the premium enhancements that the Vignale badge will bring.

Ford plans to establish the Vignale range as a premium sub-brand, in response to requests from customers for something a little more special.

It is fitting that the Mondeo was chosen as the base for the concept, in both sedan and wagon body styles, as it will become the first model available with the Vignale treatment when the program launches.

Higher specification models currently account for more than half of Ford's large car sales in Europe.

The concept features 20-inch alloy wheels, chrome door handles, a unique front bumper and fog lamp design and adaptive LED headlamps.

On the inside, there’s quilted leather trim embossed with the Vignale name, chrome lower mouldings, scuff plates and luxury floor mats. There’s even a Vignale branded carry-bag.

"Vignale represents the highest expression of the Ford brand in Europe from both a product and an ownership experience perspective," Stephen Odell, Ford president of Europe, Middle East and Africa said.

"The Ford Mondeo Vignale concept showcases the features that customers tell us they want in terms of styling and quality, advanced technology and exclusivity."

The Vignale experience doesn’t end at the dealer either, with plans for exclusive services such as VIP air travel, chauffeuring, banking and credit card services, reward points and partnerships with hotel chains and restaurants.

Ford plans to release more details over the coming months, including pricing and details on expanding the range to other models.

The carmaker has already announced that the Vignale brand won’t be available in the US, but it remains unclear if the line will come to Australia.

In past years, Ford has offered Ghia-badged versions of its models, filling a similar upmarket space in the company's trim grades.

Currently, the Titanium range is Ford’s local top-shelf offering in the Mondeo, Focus, Kuga and Territory.

 
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