Ford MapCare Program To Give Owners Free Sat-Nav Updates For 7 Years

Ford Australia has announced that from July 1 it will provide owners of all cars equipped with its SYNC2 infotainment system - which now features across its entire 2016 range bar the EcoSport and Fiesta - with free satellite navigation map updates for a full seven years.

It’s the most generous map update programme in the country, however there’s one catch. Cars must have their scheduled servicing carried out at a Ford service centre, and after seven years the updates cease entirely - they simply won’t be available from Ford, paid or otherwise.

But until then, updates can be applied as frequently as the customer likes, saving owners of eligible vehicles $79 each time. The remainder of MapCare coverage is transferrable to the next owner as well, and with 23,000 street names being changed and 120,000km of new roads being built each year, up-to-date map data is a handy thing to have.

The extended MapCare coverage is part of Ford Australia’s on-going ‘Dealership of the Futrue’ strategy to improve its customer service score, which is already bearing fruit in the form of a 37 percent improvement in dealership service retention since 2012.

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