Despite still being a month away from its local launch, the second-generation Ford Focus RS has already sold out for 2016 and is on the cusp of selling out for 2017 as well.
Due to launch on July 13 with a starting price of $50,990, the Focus RS boasts a sizable 257kW of power, 470Nm of torque and can sprint to 100km/h in just 4.7 seconds.
It’s strictly a manual-only proposition, but that apparently hasn’t dampened enthusiasm for the RS in Australia. Place a deposit today, and you may not see your car arrive until 2018.
Speaking to the media this week, Ford Australia President and CEO Graeme Whickman said huge demand for the company’s upcoming all-wheel drive hot hatch has soaked up nearly a full 18 months worth of Focus RS supply - though exactly how much of that remains unsold has yet to be determined.
“We’re not in a position right now to know precisely what that would be,” Whickman said.
“We’re sold out this year, we’ll probably come close to being sold out the following year the way things are travelling.
"The best answer I can give you on that is that there are none available right now and it probably wouldn’t be until next year that we’d even be contemplating whether we’re capable [of new orders].”
Why? According to Whickman the total order bank for Focus RS has still yet to be tallied.
“We’re not 100 percent sure right now exactly how many orders our dealers are sitting on at the moment. Whereas with the Mustang, we kind of know that.”
“I shouldn’t say we’ve been surprised by demand because the car is well-known, people have been salivating over it for a period of time,” he continued.
“But at the end of the day there are only so many RSs being built around the world and Australia will get its fair share on the basis of what we’ve been able to sell of performance vehicles in the past and the like.
“Like the Mustang we have continual discussions with our global team in Detroit around what we’re seeing is the demand in the market, what we’re experiencing and what our projections might be.”
However while Ford Australia is now able to keep closer tabs on Ford Mustang demand, the steady stream of buyers for Ford’s sleek coupe shows little sign of abating. Orders placed now won’t be delivered until well into 2017 for certain models.
“Mustang wait list is well into next year,” Whickman said. “We improved our allocation recently and that allowed us to push through a few more to customers. We’ll continue to work on that.
“With the demand in the likes of Germany, Britain along with Australia it’s proven to be fantastic and we’ll just work our way through that.
“But with the RHD programme you have to be very specific around the supply base. They tooled up for certain volumes and you don’t just step into doubling that the next day.
“We’ve had some good progress and we’ll continue to work on that and the company is very well aware of how appealing that product is and how much demand there is in Australia for that product.”
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