Ford F-Series Pickups Approved For Performax Production In Australia Photo:
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Trevor Collett | Jun, 17 2014 | 13 Comments

The Ford Super Duty F-250 Pickup will soon be available in unrestricted volumes to Australian customers again, but it won’t be Ford Australia reintroducing them to local roads.

Queensland-based Performax International has just received Australian Design Rule (ADR) approval to not only sell the popular American pickup, but to build them in Australia as well.

In the words of Performax; “Australia has a new fully-accredited car manufacturer”.

With full ADR approval, Performax is free to sell as many F-250s as it can find customers for, without the volume restrictions placed on Specialist and Enthusiast Vehicle Schemes (SEVS).

Following six months of development, led by former Holden and Ford Australia engineers at Performax’s Gympie HQ in Queensland, the carmaker aims to have the first new F-250s in right-hand-drive on the road by August.

Performax has been importing and selling Chevrolet Silverado, Toyota Tundra and Dodge RAM pickups for some time, but the carmaker now hopes to build around 300 F-250 and F-350 Ford pickups each year.

Pricing is yet to be confirmed, but Performax promises a starting price for the Super Duty crew-cab below $100,000, rising to around $125,000 for the Premium model, plus on-road costs.

Customers will get a 6.7 litre turbo-diesel V8 producing 294kW and a healthy 1084Nm of torque, combined with a six-speed automatic, four-wheel-drive and the ability to tow up to five tonnes.

Standard safety features include electronic stability control, airbags, brake assist and trailer-sway control, while the F-Series is backed by a four-year 120,000km warranty with roadside assistance.

Performax General Manager Glenn Soper said he expected healthy demand for the new Ford pickups from both business and private buyers.

"Buyers of a Performax-built F-series will have the assurance their vehicle is not just a one-off conversion job, but fully-warranted with production-line quality, consistency and parts availability,” Mr Soper said.

"[We] believe there is good potential from buyers new to the model as well as residual demand from those who bought Brazilian-converted F-250s from Ford Australia between 2001 and 2007.”

Mr Soper expressed no concern that Ford Australia might once again add the F-250 to its local line-up, saying Ford had recently ruled out such a move in a media report, despite the F-250 cracking the top-ten for commercial utility sales at one stage during its local availability.

The Ford F-Series and other Performax vehicles are available at Gympie and four other dealers around Australia.

MORE: Manufacturing news, utility news

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