Ford has at last revealed its rugged new Everest 4WD. Ford describes the wagon shown here as a concept, but there is likely to be few changes in the leap to production.
Previewed in Sydney today by Ford's global boss Alan Mulally - flown in to underline the company's commitment to our market - the Everest concept was created by the company's Australian design and production development team.
Few technical details for the seven-seat Everest have been revealed, although it is clear the big off-roader shares its architecture with the still-fresh Ranger pickup.
But, unlike its obvious rivals - Holden's Colorado 7 and Mitsubishi's Challenger - the Everest has been given its own unique front-end styling.
Ford's familiar three-row trapezoid grille dominates the face of the Everest, flanked by brand-new headlights and a new bumper design.
The Everest also gets a restyled bonnet design, sitting above front quarter panels and A-pillars shared with the Ranger pickup (although with subtle cosmetic changes).
The rear end is of course all-new, with wide new lights sitting either side of a broad Everest-emblazoned grab bar.
Ford's global Chief Operating Officer, Mark Fields, was also on hand at the Everest's unveiling, describing the big wagon as the company's vision for a large seven-seat off-roader.
“We believe our customers will love the distinctive design, which clearly showcases the Ford Everest Concept’s exceptional off-road capability and toughness," Fields said.
The Everest will eventually join a growing range of new Ford SUVs, including the small Kuga and the even smaller EcoSport. It will also sell alongside Ford's Territory softroader - for as long as that's available, at least.
Watch for more details on the Everest as TMR Managing Editor Tim O'Brien reports in from today's "Ford: Go Further" media event.