Ford CEO Alan Mulally Commits To Australian Ford Engineering Role

You don’t get Ford Boss of Bosses Alan Mulally half-way round the world from Dearborn USA at the drop of a hat. After all, he’s got a $140billion global enterprise to run.

And you don’t have four of his top guns, including David Schoch, Asia Pacific CEO, and Ford Australia CEO Bob Graziano, sitting next to him in front of an audience of 800 Ford Dealers, journalists and key corporate customers unless there’s something important they want to tell us.

And that’s what Ford’s Go Further Event at Sydney’s Fox Studios was all about. It was about telling Australia something important.