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Ford Australia Launching New Virtual ‘Immersion Lab’ For Car Design

Ford Australia has ‘brought Hollywood to Broadmeadows’, detailing a new cutting-edge virtual design studio to begin operation in the third quarter of this year. Using blockbuster tricks like ‘motion capture technology’ and ultra


Ford Australia has ‘brought Hollywood to Broadmeadows’, detailing a new cutting-edge virtual design studio to begin operation in the third quarter of this year.

Using blockbuster tricks like ‘motion capture technology’ and ultra-high definition imagery, Ford designers will soon be able to experience new vehicles in a virtual sense “years before they are built”.

First commissioned in 2012, this year will see the first major upgrade to Ford’s Virtual Reality Centre since it was built, with help from new ‘VRED’ software from Autodesk.

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