news

Ford Australia Taking Premium Approach To Profitability

Ford Australia won't engage in price wars with other manufacturers in a “race to the bottom”. Instead, to maximise profitability for its model ranges, the company is aiming for buyers at the higher end of the non-premium market. The


Ford Australia won't engage in price wars with other manufacturers in a "race to the bottom". Instead, to maximise profitability for its model ranges, the company is aiming for buyers at the higher end of the non-premium market.

The most noticeable effect of that strategy was seen last month when Ford announced pricing and specs for its updated Focus range of small cars.

The slow-selling diesel variants were dropped, the entry-level Ambiente was axed, the old six-speed twin-clutch auto was replaced with a conventional automatic and a 132kW/240Nm turbocharged 1.5 litre engine will be the sole engine offering.

Chat with us!







Chat with Agent