Ford Australia Puts Toyota In The Gun

While avoiding the question of whether Ford Australia would line up Toyota with “attack ads” in its advertising, Ford Australia boss Bob Graziano made it clear that it has Toyota in its gun-sights.

Ford will, according to Mr Graziano, offer “twenty new or refreshed vehicles in this market by 2020”.

And Ford is not being coy about which Toyota models it has in the gun: the HiLux with the Ranger, the Corolla with the updated Focus (with some engine surprises under the bonnet), and Camry with the new, and very impressive, Ford Mondeo.

The centrepiece to the new thrust by Ford in the Australian market is “transformational change” to the customer dealer-experience.

“We are elevating loyalty and customer experience as our number one priority,” Mr Graziano said.