Ford’s not shy about singling out key rivals, with much of its marketing attention focused on market leader Toyota.
The brand has lately been offering $200 to shoppers who buy a Toyota HiLux after test-driving its own Ranger, and in September it highlighted the advantages of the newly updated Kuga range over Toyota’s RAV4.
Ford is also talking up the Mondeo’s Duratorq diesel engine, which it says will offer buyers better fuel economy “with no compromise on performance”.
The company isn’t going out of its way to provide specific figures yet, but, to live up to its claims, the diesel Mondeo will need to do better than the Camry Hybrid's 5.2 l/100km and deliver a quicker 0-100km/h time than 7.8 seconds.
That shouldn’t be too challenging, with the existing Mondeo TDCi already listing 5.9 l/100km in the base LX hatch model.
On the technology front, standout features with the new Mondeo will include inflatable rear seatbelts for additional crash protection, and Ford’s MyKey system that allows parents to choose from a range of functions to limit the scope for dangerous behaviour when their children are behind the wheel.
Ford’s crash-aware Emergency Assist communications system will also feature, along with other optional or high-spec features like Lane Keeping Aid & Assist, Adaptive Cruise Control, Forward Collision Warning, Enhanced Active Park Assist and Active City Stop.
The new Mondeo, first revealed in 2012 as America’s new Ford Fusion and only recently launched in Europe, will make its Australian debut early next year.
Engine options will include not only that efficient 2.0 litre Duratorq diesel, but also a pair of 1.5 and 2.0 litre turbocharged petrol engines.
Sedan, wagon and liftback hatch bodystyles will be offered - giving the Mondeo at least one advantage over another key rival, the Mazda6, which is no longer offered in Australia in hatch form.
See below for TMR’s ongoing Mondeo coverage.