The next generation of Ford's iconic 'F Truck' has been teased in Detroit this week, with the unveiling of the apropriately named Atlas concept.
Although Ford has yet to confirm the Atlas as a direct preview of what's to come, its largely market-ready design suggest the odds are good.
Ford has wisely worked to carefully evolve the look of the current F-150, sticking to the "if it ain't broke..." mantra. All the familiar elements are there, including the massive grille and tall headlight up front, stepped door frame and flared wheel arches.
“The Ford Atlas Concept previews the innovations that will transform what people expect from their pickup,” Ford's Raj Nair said in Detroit.
“With 36 years as America’s best-selling pickup, we are absolutely committed to setting the agenda in the truck market.”
While the Atlas retains the brutish bulk of the F-150, Ford has introduced a number of efficiency-focused aerodynamic elements to produce a greener truck.
Among these features are an Active Grille design and a Wheel Shutter system, staying open at low speeds but closing on the highway to improve cruising efficiency.
The front bumper wears an active spoiler for improved airflow under the truck, and there also automatic running boards that tuck away while the vehicle is cruising.
Power is provided by a new EcoBoost engine with auto stop-start, but Ford has not provided any specifics on the powertrain's size or output.
When the Atlas evolves into a production model, we likely won't see Ford itself bring the big truck to local showrooms. In Australia, Ford buyers can look to the Ranger for their pickup needs.
As with most F Trucks, however, private imports should eventually appear.