Ford And Harman Team Up As Survey Finds In-Car Audio A Deal Breaker For Buyers Photo:

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Trevor Collett | Sep, 15 2016 | 2 Comments

Ford customers who love their in-car audio entertainment are in for a treat, as the carmaker announces a new partnership with Harman set to kick off next year.

The pair will introduce the ‘B&O Play’ system to Ford’s global line-up, promising to “revolutionise the in-vehicle audio experience”.

B&O Play will be tuned differently to suit each Ford model, with consideration given to speaker placement and calibration.

Ford regards the partnership as more than just an improvement to interior quality, saying audio brands are now influencing buyer decisions in the new car market.

The carmaker references a 2016 Automotive Audio Branding survey from Ipsos which found around 33 percent of respondents considered in-car audio branding would have a “significant” impact on their purchasing decisions.

“Customers tell us they value consistent, high-quality audio experiences, and our collaboration with Harman is helping provide that,” Ford’s Raj Nair said.

“This is just one of the ways we are creating richer, more engaging in-vehicle experiences for customers.”

Ford says owners will be able to customise their B&O Play audio experiences, and passengers will get the full Harman experience regardless of which seat they occupy.

“Ford and B&O Play are a perfect match among brands that stand for quality, freedom and innovative design, coming together to revolutionize the driving experience for consumers,” Harman’s Michael Mauser said.

“With our shared commitment to seamless engagement and elevated experiences, Ford is the ideal automaker to bring the transformative power of B&O Play audio to drivers and passengers worldwide.”

No word yet as to when Harman-equipped Ford models will begin arriving in Australia.

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