The M3 Convertible will continue to be manufactured until September - and the M3 badge will live on in sedan form - but future Coupe and Convertible models will now fall under the new 4 Series umbrella.
The last M3 Coupe brings down the curtain on a model that has been in production in since 1986.
Many of the earlier M3 models are now considered to be collectibles, and the badge has only gone from strength to strength over the years.
But attention now shifts to the upcoming BMW 4 Series range and with it, a new M4 Coupe and Convertible.
The 4 Series won’t be a styling revolution over the 3 - that much was revealed when the new Coupe debuted last month - and it’s expected that both M3 and M4 variants will share engines and performance technology.
It is also expected that the new M3/M4 twins will revert back to an inline six-cylinder engine, using one, two or even three turbochargers.
Power is expected to at least match the current M3’s V8 engine - which produces 309kW – but expect the new engine to produce more torque.
Advanced lightweight materials, a new electronically-controlled differential, wider track and a torque vectoring system are also expected to enhance performance significantly.
While fans bid a fond farewell to the last M3 Coupe, we await this year’s Frankfurt Motor Show where a new M4 model is expected to appear.