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Fiat-Chrysler Shines Spotlight On Jeep And Ram – Dodge Dart And Chrysler 200 Get Dumped

Demand for SUVs will see Fiat Chrysler focus on developing its Jeep brand, as well as its Ram big-rig range, while at the same time preparing to let go of the underperforming Dodge Dart small car and Chrysler 200 medium sedan. Announcing the strat


Demand for SUVs will see Fiat Chrysler focus on developing its Jeep brand, as well as its Ram big-rig range, while at the same time preparing to let go of the underperforming Dodge Dart small car and Chrysler 200 medium sedan.

Announcing the strategic shift at the same time as announcing product delays for Alfa Romeo, FCA CEO Sergio Marchionne described the move as response to changing market demands not apparent when Fiat Chrysler first spelled out its ambitious five-year plan in 2014.

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Kez Casey

Kez Casey migrated from behind spare parts counters to writing about cars over ten years ago. Raised by a family of automotive workers, Kez grew up in workshops and panel shops before making the switch to reviews and road tests for The Motor Report, Drive and CarAdvice.

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