Fiat Chrysler CEO Admits Jeep And Ram Strong Enough To Stand Alone – But Won’t
Outspoken Fiat Chrysler CEO, Sergio Marchionne, has once again shown his hand, revealing that the company’s Jeep and Ram brands are strong enough to spin-off into financially viable companies of their own, similar to Ferrari. In an interview
Outspoken Fiat Chrysler CEO, Sergio Marchionne, has once again shown his hand, revealing that the company’s Jeep and Ram brands are strong enough to spin-off into financially viable companies of their own, similar to Ferrari.
In an interview with America’s Motor Trend, Marchionne answered “Yes” when asked if the SUV and pick-up truck brands would be able to make it on their own. However even though he stated they are profitable enough to be self sufficient, selling either of them is a strategic move won’t be made.
Despite the strength of the two brands, particularly in their North American home market, Fiat Chrysler Automobiles’ other brands are out-of step with market demands.
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