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Fiat Chrysler Boss Open To Merger With Google Or Apple Photo:
 
 
Trevor Collett | May, 02 2015 | 2 Comments

Fiat Chrysler Automobiles (FCA) CEO Sergio Marchionne is reportedly open to a merger or partnership with one of the world’s recognised tech leaders.

Speaking with Bloomberg, Mr Marchionne said a merger with Google or Apple would make business sense, as the pair had the finances and know-how to overtake the industry - if they wanted to.

“I've always been intrigued by the notion of having technology disruptors show up in the marketplace and change the paradigm," Mr Marchionne said.

"If they show up and they are truly successful, with their cash piles and know-how, they could fundamentally hurt this industry."

Google is known to be developing self-driving technology in a car of its own, while Apple is reportedly following in its rivals’ wheel tracks with a similar project known internally as ‘Titan’.

Mr Marchionne said he believed discussions between Apple, Google and carmakers should be “encouraged”, with Google at least said to be approaching carmakers as it looks to fast-track production of its autonomous car.

Google was also linked with a buyout of Tesla in 2013, as a new book claims the EV-maker was on the verge of bankruptcy at the time.

MORE: Chrysler Gone From The UK Within Two Years - Report
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