Fiat Chrysler Boss Looks To ‘Force’ Merger With GM Photo:

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Trevor Collett | Jun, 20 2015 | 2 Comments

It’s no secret Fiat Chrysler Automobiles (FCA) boss Sergio Marchionne believes in a ‘merge or die’ policy, and now it seems the outspoken CEO is on the merger warpath again.

Marchionne was recently quoted as saying he was open to a merger with Google or Apple, believing it made good commercial sense to align with one of the tech giants.

Now, General Motors is back in Marchionne’s crosshairs, and Reuters reports the Fiat Chrysler boss is lobbying GM investors in an effort to persuade the carmaker to come to the negotiating table.

GM is reportedly treating the news with caution - seeking advice from investment banks to prepare for a ‘forced’ negotiation if Marchionne gets his way.

The carmaker rejected the merger idea earlier this year, and GM CEO Mary Barra reinforced the company’s position last week.

GM CEO Mary Barra
GM CEO Mary Barra

Even if GM made it as far as the negotiating table, a merger seems unlikely owing to FCA’s sizable debt.

But Marchionne views mergers with other carmakers as inevitable, saying the costs of meeting increasingly difficult emissions targets and the development of ‘green’ cars would be better shared.

The Volkswagen Group, the Toyota-BMW and recent Toyota-Mazda deals along with the Renault-Nissan Alliance and others are all testaments to Marchionne’s claim, but carmakers still appear keen to maintain their own identities.

And if GM wasn’t enough, Marchionne has also been recently linked with PSA Peugeot Citroen as another potential ‘takeover target’ (or merger in this case).

MORE: Fiat Chrysler Delays More American Models, New Alfas Fast-tracked
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