Fiat Chrysler Automobiles Emerges: New Name, New Logo Photo:
2014_chrysler_200_leaked_01_0109_m_930x584_1 Photo: tmr
2013_fiat_panda_trekking_review_06 Photo: tmr
2013_fiat_panda_trekking_review_22 Photo: tmr
2014_chrysler_200_leaked_new_16 Photo: tmr
2013_fiat_panda_trekking_review_18 Photo: tmr
2014_chrysler_200_leaked_new_01 Photo: tmr
2013_fiat_panda_trekking_review_11 Photo: tmr
2013_fiat_panda_trekking_review_08 Photo: tmr
2013_fiat_panda_trekking_review_26 Photo: tmr
2014_chrysler_200_leaked_new_07 Photo: tmr
2013_fiat_panda_trekking_review_03 Photo: tmr
2014_chrysler_200_leaked_new_17 Photo: tmr
2013_fiat_panda_trekking_review_21 Photo: tmr
2014_chrysler_200_leaked_new_05 Photo: tmr
2013_fiat_panda_trekking_review_10 Photo: tmr
2013_fiat_panda_trekking_review_30 Photo: tmr
2014_chrysler_200_leaked_new_14 Photo: tmr
2013_fiat_panda_trekking_review_15 Photo: tmr
2013_fiat_panda_trekking_review_16c Photo: tmr
2013_fiat_panda_trekking_review_07 Photo: tmr
2014_chrysler_200_leaked_new_13 Photo: tmr
2013_fiat_panda_trekking_review_19 Photo: tmr
2014_chrysler_200_leaked_new_03 Photo: tmr
2013_fiat_panda_trekking_review_05 Photo: tmr
2013_fiat_panda_trekking_review_27 Photo: tmr
2014_chrysler_200_leaked_new_09 Photo: tmr
2013_fiat_panda_trekking_review_13 Photo: tmr
2013_fiat_panda_trekking_review_17 Photo: tmr
2013_fiat_panda_trekking_review_02 Photo: tmr
2014_chrysler_200_leaked_new_10 Photo: tmr
2013_fiat_panda_trekking_review_20 Photo: tmr
2014_chrysler_200_leaked_new_04 Photo: tmr
2013_fiat_panda_trekking_review_09 Photo: tmr
2013_fiat_panda_trekking_review_25 Photo: tmr
2014_chrysler_200_leaked_new_08 Photo: tmr
2013_fiat_panda_trekking_review_16 Photo: tmr
2013_fiat_panda_trekking_review_16b Photo: tmr
2013_fiat_panda_trekking_review_29 Photo: tmr
2014_chrysler_200_leaked_new_12 Photo: tmr
2014_chrysler_200_leaked_new_15 Photo: tmr
2014_chrysler_200_leaked_new_02 Photo: tmr
2013_fiat_panda_trekking_review_01 Photo: tmr
2013_fiat_panda_trekking_review_23 Photo: tmr
2013_fiat_panda_trekking_review_24 Photo: tmr
2014_chrysler_200_leaked_new_06 Photo: tmr
2013_fiat_panda_trekking_review_12 Photo: tmr
2013_fiat_panda_trekking_review_16a Photo: tmr
2013_fiat_panda_trekking_review_28 Photo: tmr
2014_chrysler_200_leaked_new_11 Photo: tmr
Trevor Collett | Jan, 30 2014 | 2 Comments

Following Fiat’s move to finalise its takeover of the Chrysler group earlier this month, the combined entity has emerged with a new name and new logo.

A new, plain blue ‘FCA’ logo replaces the brand’s previous representation using both Fiat and Chrysler logos side-by-side, and the venture is officially called Fiat Chrysler Automobiles.

Breaking down the new brand, the company says the ‘F’ represents “concreteness and solidarity”, the circular ‘C’ is for “wheels, movement and continuity”. Keeping to that theme, the ‘A’ represents “energy and a perennial state of evolution”.

The group plans to use “FCA” as an acronym, which it says will help create a transition from the past, without severing the roots.

The new logo will be adopted immediately, even before the paperwork finalising the takeover by Fiat has been completed.

And, despite Fiat’s Italian roots and Chrysler’s home in the US, the new company has been officially established in The Netherlands.

“Today is one of the most important days in my career at Fiat and Chrysler,” CEO of Fiat and Chairman/CEO of Chrysler Group, Sergio Marchionne, said.

“Five years ago we began to cultivate a vision that went beyond industrial cooperation to include full cultural integration at all levels. We have worked tenaciously and single-mindedly to transform differences into strengths and break down barriers of nationalistic or cultural resistance.”

Fiat Chrysler Automobiles will present a long-term business plan at the beginning of May, with the financial transaction expected to be completed by the end of the year.

TMR Comments

Finance Calculator

Repayment is : $

Latest Comments
The size of your tyre is located on the sidewall of your tyre.
It will be similar to the sample below.